Wufoo is a popular online form builder that allows businesses to easily create custom forms without needing to code, making it an essential tool for capturing customer data. The company's founders created the platform as a solution to their own problem of building a content management tool, and it has since become one of the most used online form builders by small businesses and large companies alike, including Disney, Microsoft, and Amazon. With Wufoo's drag-and-drop features and pre-built templates, users can build forms quickly and customize them to fit their brand, while also analyzing and making sense of the data collected through built-in reports or custom reports. Additionally, Wufoo integrates with Zapier, a workflow automation software that allows users to automate tasks by connecting user interfaces, data tables, and logic with thousands of apps.