This tutorial guides users in creating a multi-step Zap using Zapier's automation tool that connects with OpenAI's GPT-3 AI model to draft personalized sales emails based on contact record information from their customer relationship management (CRM) tool. The process involves setting up triggers, search actions, and actions to connect CRM data to GPT-3 prompts, which generate tailored email content. Users can customize the prompt settings, including tone, style, and specific details about the prospect, to create effective sales emails. With this automation setup, users aim to improve their cold outreach efforts by increasing the personalization of their emails and reducing the likelihood of them ending up in spam folders.