Jasper.ai is a generative AI tool for creating blog posts, which can be integrated with other tools like project management tools and Google Docs using Zapier's workflow automation capabilities. To set up this integration, users need to create a Zap that connects Jasper to their project management tool, such as Airtable or Google Drive, by mapping fields from the project management tool to Jasper's inputs, setting up triggers based on specific field changes in the project management tool, and connecting Jasper with Zapier via an API key. The resulting workflow automates the creation of new blog posts in Jasper and sends them directly to a designated folder in Google Drive for organization, saving time and improving team collaboration.