WPForms is a WordPress form builder plugin that offers an incredibly simple and intuitive interface, with over 1,300 pre-made templates to get users started. It has more anti-spam and security options than Gravity Forms, including three additional measures beyond Google's reCAPTCHA. WPForms also has a free version available and competitive pricing plans, although the premium prices can be steep after the first year. The plugin integrates with Zapier for automation and has eight add-ons in its Plus plan. However, Gravity Forms has more certified and community add-ons, including Address Autocomplete and Advanced Calculations. Additionally, WPForms is known for its smooth visual drag-and-drop experience, while Gravity Forms uses a different approach with a drag-and-drop from right to left. In terms of design and development, Gravity Forms offers more customization options, including Compact View and the ability to switch to a designer's layout.