Wix and Squarespace are two popular website-building apps that have evolved significantly over the years, driven by advances in AI. Both offer comprehensive features, including design tools, eCommerce capabilities, marketing suites, and integrations with thousands of third-party apps via Zapier. Wix is well-suited for small businesses with basic marketing needs, while Squarespace is a better choice for brands and solopreneurs looking for attractive designs and professional-grade features. AI-powered chatbots are now an integral part of both platforms, streamlining the website creation process and making it easier to get started. While Wix has more templates and integrations, Squarespace's minimalist interface and sleek designs make it a great option for those prioritizing aesthetics. Ultimately, the choice between Wix and Squarespace depends on your specific needs and preferences, with both platforms offering robust features and user-friendly interfaces.