You've never heard of me, but you've probably read my writing before.` is a statement from the author about their writing career and its relevance to their current role at Zapier. The article discusses how blogging has been a key part of Zapier's marketing strategy since day one, focusing on topics people search for online, such as Mac software. The author found that articles about Mac software work particularly well for Zapier due to the preferences of the target audience. This led them to write an article about both "best mac and cheese" recipes and "best Fleetwood Mac songs," which surprisingly ranked highly in search engine results. The author attributes this success to understanding their audience's behavior and search patterns, as well as Google's algorithm changes over time.