There are thousands of apps available for businesses, but many of them don't talk to each other easily, requiring manual data transfer or programming expertise to integrate. APIs exist to help applications communicate with each other, but connecting to these APIs requires programming knowledge and ongoing maintenance. Integration software, such as iPaaS tools, offers a user-friendly interface that allows non-programmers to connect apps without coding, making it easier for businesses to move information between different applications. These platforms provide pre-built integrations and can connect to thousands of apps, enabling businesses to make their own custom connections and automate workflows.