Here's a neutral and interesting summary of the text in one paragraph: To create a personal connection with their audience, businesses can use video content in their email marketing campaigns, which has been shown to increase open rates and click-through rates. To boost engagement, it's essential to choose the right type of video that matches the brand's intent, such as explainer videos for product launches or customer testimonials. Videos should be kept short, ideally under 90 seconds, and accompanied by a clear call-to-action (CTA) at the end. Presenting the video in a way that makes sense, such as using a thumbnail image with a play icon, is also crucial. Finally, testing the email before sending is vital to ensure technical issues don't hinder the content's delivery. By incorporating these strategies, businesses can foster a more personal connection with their audience and improve the effectiveness of their email marketing campaigns.