Automating tedious tasks associated with video content management can help brands save time and increase efficiency. Tools like Zapier offer pre-made workflows, known as "Zap templates," that can be customized to automate tasks such as archiving, promoting, transcribing, and uploading videos to various platforms. These automated workflows can also integrate with communication tools, allowing teams to promote content more easily, and even send notifications and alerts when new content is published or ready for transcription. By automating these processes, brands can focus on creating high-quality video content that stands out in a crowded online space.