We've created a centralized hub for customer-centric learnings at Zapier, using web database tool Airtable to collect insights about users, store individual research insights and instances of user feedback as separate records, and organize them into tables that represent unique collections of data. This system helps teams identify important trends over time, decide what to build next, and get insights on how to solve users' specific needs. The UX Research Database includes features such as Trends, Sessions, Users, Nuggets, and Zapier Employees, which are linked together to tell a more complete story. The database is used to crowdsource customer insights from teammates, track research activities on a growing team, speed up recruiting with personalized customer outreach, and zap away tedious data entry. By centralizing insights into a single organized system, teams can draw connections and spot patterns they might not be able to notice or quantify otherwise.