The Department of Motor Vehicles has a poor user onboarding experience, which is often overlooked in favor of online apps and services. User onboarding expert Samuel Hulick emphasizes that it's not just about teaching users the basics of how to use a product, but rather about helping them achieve their goals and become successful users. He argues against common myths such as relying solely on tooltip tours, copying another app's onboarding process, or focusing solely on features rather than user needs. Instead, Hulick recommends adopting a culture of experimentation, understanding the user's perspective, and providing a comprehensive collection of resources that help them achieve their goals. Effective onboarding should be personal, human, and aligned with the user's goals, using attention to detail, consistency in tone, and lifecycle emails to create a positive experience. By focusing on the user, companies can turn "just browsing" customers into paying ones and generate more happy customers.