This tutorial explains how to use Zapier's webhooks tool to automate lead capture from Facebook Lead Ads and connect it with a CRM automation workflow, such as Airtable. The process involves creating a trigger in Zapier that connects to Facebook Lead Ads, setting up a webhook action that sends information to the CRM, and mapping data between the two platforms. By using this automation, businesses can quickly send new leads to their business-critical apps without manual intervention, improving sales funnel efficiency.