With LinkedIn Matched Audiences, businesses can target the most likely leads to convert through specifics like company details and job titles, automating this process with Zapier's integration to streamline workflows and give more time to convert leads. Zaps can be used to automate tasks such as adding new CRM leads to LinkedIn Matched Audiences, creating audiences from new leads in sales tools, and updating audience contacts when ActiveCampaign contacts are updated. This tool helps businesses focus on converting high-value leads into loyal customers by automating the manual process of targeting relevant audiences.