To unlock the full potential of generative AI tools like OpenAI, ChatGPT, and Jasper, users can connect their favorite AI tools to other apps in their techstack via Zapier, automating workflows with multi-step Zaps. The three-step process involves connecting a trigger app (Step 1), sending information from that app to the AI tool (Step 2), and finally sending the AI response to its final destination (Step 3). Understanding this process enables users to harness the power of advanced AI models, combining them with automation to improve productivity and efficiency.