You can create an automated workflow with Zapier that updates or creates HubSpot contacts from a Google Sheet without sacrificing speed for accurate customer records. To set up this workflow, you need to connect your Google Sheets account to Zapier and select the spreadsheet and specific worksheet you'd like to use. Then, you'll set up a search action in HubSpot that checks for existing contacts that match your Google Sheets trigger, and customize what information will be passed from your Google Sheet to HubSpot. Finally, you'll test your search action and update action to ensure everything is working as expected. This workflow allows you to benefit from the easy scannability of a spreadsheet and the advanced tools from your CRM without slowing down your sales pipeline.