Unspun is a clothing brand that manufactures custom-designed jeans on-demand, aiming to disrupt the waste cycle in the apparel industry by producing only when it's necessary and providing a high-touch, personalized customer experience. `The company leverages Apple's FaceID depth-sensor technology to capture 3D body scans from customers' homes, creating bespoke denim made-to-measure for each individual. `To scale this personalized experience, unspun has automated processes using Zapier, which powers tasks such as order management, feedback processing, and notification systems. `This automation allows the team to devote more time to personal touches that delight customers, while also building excitement throughout the customer journey. `The company's philosophy is to automate repetitive tasks for everyone on the team, freeing up time for personalized experiences.