Reali, a real estate startup, needs to move quickly in its fast-growing business to stay competitive, but traditional methods are slowing them down. To overcome this, the company is relying on technology, especially no-code automation tools like Zapier, which helps unlock key customer data that real estate agents need to find and sell homes. The cornerstone of Reali's marketing stack is Segment, a customer data platform, but without Zapier's webhooks tool, it can be challenging to get data flowing into the system. With Zapier, Reali can create seamless experiences like their open house guestbook experience, which is completely customized yet no-code, and automate workflows that improve agent responsiveness and lead nurturing. By using Zapier, Reali can move faster without burdening engineering teams, and it has become an indispensable tool for the company's growth and success.