At Zapier, a working group dedicated to accessibility has created accessibility trainings and consolidated best practices into an accessibility playbook. To balance accessibility and aesthetics, the answer is universal design, coined by Ronald Mace, who advocated for accessible architecture after being affected by polio. The principles of universal design include equitable use, flexibility in use, simple and intuitive use, perceptible information, tolerance for error, low physical effort, size and space for approach and use. These principles can be executed effectively by adhering to contrast guidelines, adding alt text to images and captions, using established UI patterns, organizing data well, providing clear instructions, eliminating overly long forms, making sure users don't have to go back and forth between interfaces, comfortably grouping content, and more. Universal design doesn't have to mean strictly utilitarian, as aesthetically-pleasing products can also be accessible, such as OXO kitchen tools or Harper's Playground playgrounds. To achieve both beauty and accessibility, considerations should be surfaced early in the conceptual design stages, using media queries, captions for videos, transcripts for podcasts, and respecting users' motion preferences.