Google offers nine different types of advertising options: Search, Display, Shopping, Video, App, Discovery, Performance Max, and Smart ads. Each type is designed to help advertisers reach their target audience in specific ways, such as promoting web pages through search ads or selling physical products through shopping ads. To choose the right option, consider the location where you want to advertise, the best approach for your product or service, and the level of automation you need. By selecting the most suitable ad type, you can create effective campaigns that drive conversions and maximize ROI.