Twitter is a great network for sales due to its ability to connect with anyone without waiting for a follow, friend request, or like. Real estate agents can utilize Twitter to connect with more clients and customers by optimizing their profile and tweets. Key areas to focus on include filling out the bio, linking to a landing page, adding location, using header photos, including photos and videos in tweets, pinning best tweets, engaging with others, searching for people who need help, tweeting about clients' interests, generating leads, and utilizing Twitter advertising to promote these strategies. By implementing these tactics, real estate agents can turn Twitter into a new source for sales.