Blue is the Land`, a company that sells neighborhood maps, uses Google Sheets as a database to track sales across multiple channels, including Shopify, Etsy, and Fancy. To consolidate this information, the founder, Derek Howles, built a Zap in Zapier, an app automation tool, that connects ShipStation, an eCommerce order management platform, to his Google Sheets database. This Zap automatically populates the spreadsheet with transaction data from every channel, allowing for easy recordkeeping and analysis. Additionally, Blue is the Land uses another Zap to build email lists in MailChimp from customer data in ShipStation, using Filter by Zapier to target specific customers based on certain criteria. With Zapier, Derek was able to automate tasks, save time and money, and focus on his creative passion for geography and design.