ScholarMatch, a college access program founded by Dave Eggers in 2010, helps low-income and first-generation students apply to college and provides a support system to increase graduation rates. The organization crowdfunds scholarships using donation-based models and automates tasks through Zaps connecting Stripe and Airtable. These automation tools also enable the tracking of donations and sending personalized thank-you emails to donors. ScholarMatch has expanded its services with the launch of ScholarMatcher, which rates colleges based on their support for students from low-income households. The organization collects feedback from students using Gravity Forms, a WordPress-based form, to improve its tool and better serve students.