The digital marketing landscape is highly fragmented with customers using an average of 10 different channels to communicate with companies. To address this challenge, many digital marketing tools are offering tracking tools that enable marketers to better understand the ROI of their ads and optimize campaigns for valuable customer actions. Zapier, a leader in workflow automation, can help streamline this process by integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. Specifically, Zapier offers a solution to track offline conversions in Google Ads, allowing businesses to automatically upload conversion information from their CRM to Google Ads, shaving hours off the manual tracking process. By setting up a Zap, marketers can register offline conversions in Google Ads when new contacts are updated in HubSpot or other CRMs, and customize the workflow to suit their specific needs.