Google Alerts allows users to keep up with headlines on any subject, but delivers them via email, which can be inconvenient for some users. To overcome this, users can create an RSS feed for their Google Alert and use it to send notifications to various apps and services using Zapier's workflow automation software. With Zapier's integration, users can automate the process of sending Google Alerts to almost any app they choose, including Slack, SMS, Google Sheets, and more.