Fillout is an app that enables users to create custom forms with features like conditional logic and payment-taking abilities, but collecting the correct information without proper tracking can be challenging. To overcome this, users can use Zapier to organize their Fillout form information instantly by creating automated workflows that send new submissions to Google Sheets, consolidating data in one place. This helps make better decisions on the collected data. With a few minutes of setup, users can track form data in one place and observe user behavior and customer habits.