To collect customer feedback effectively, businesses should send NPS surveys after each interaction, consider timing and ensure feedback doesn't get lost. To automate this process, Zapier can be used to integrate with CRMs, eCommerce stores, ticketing platforms, and other apps, sending interactions to the CRM automatically and storing feedback scores in a single platform for easy access by relevant team members. By setting up workflows that send surveys, update customer records, and store feedback scores, businesses can track each interaction in real time, measure experiences effectively, and improve sales, customer service, and customer loyalty.