TikTok, a popular social media platform among Gen Z users, is facing controversy in the United States due to concerns over its ownership by ByteDance, a Chinese company. The US government has planned to ban TikTok unless ByteDance sells its stake within nine months. However, ByteDance has challenged this decision, and the court has set a hearing date for September 2024. While some social media marketers are following business as usual, others are preparing for a potential ban by diversifying their platforms, building contingency plans, and exploring alternative marketing channels such as email marketing and website SEO. It is recommended to consider the risk of a US TikTok ban on one's business, diversify social media platforms, build a contingency plan, look into marketing channels outside of social media, and make it easy to migrate to other platforms if necessary. Marketers should be proactive in preparing for this potential scenario to minimize disruption to their strategies.