Thinkific is a platform that allows creators to produce, market, and sell online courses without being bogged down by expensive fees and lost revenue. Founded in 2012 by Greg Smith, who initially created an LSAT course online, the platform has since grown to accommodate over 50,000 entrepreneurs and businesses, generating around $650 million worth of revenue for creators. With Thinkific, users can create their own courses using templates, manage content with drag-and-drop editing, and sell them on their own websites while setting pricing and keeping revenue. The platform also offers automation tools through integration with Zapier, allowing creators to automate workflows with other apps and build custom solutions.