As a magician turned entrepreneur, Kostya Kimlat shares his insights on how he successfully transitioned his business from in-person magic shows to virtual events during the pandemic, leveraging three key strategies: Step inside the mind of your audience, Conjure the effect you want your audience to perceive, and Astonish your audience. By applying these principles, businesses can create a memorable experience for their clients, build trust, and ultimately drive growth. Kimlat emphasizes the importance of understanding his audience's perception, creating an effect that resonates with them, and delivering a surprising kicker ending to leave a lasting impression. By adopting this mindset, entrepreneurs can transform their business and make magic happen in the virtual world.