The Huckberry team has found an equation called the Super Mario equation that helps them sell their products by focusing on how they will benefit the customer rather than just listing features. By using a story and highlighting the impact of their product, Huckberry is able to connect with their customers on a deeper level and build trust. The equation uses the character Super Mario from video games as an example, where Mario gains power when he encounters a mushroom, representing how a customer gains value from a product. Huckberry's approach has been successful in promoting their brand and can be applied to other businesses to create more effective marketing messages that speak to customers' needs and desires.