The Ruby Tap, a self-serve wine bar in suburban Milwaukee, used social distancing measures by offering curated wine for curbside pickup on their website, resulting in over 300 orders and $20,000 in revenue. To manage the increased demand efficiently, they utilized automation tools like Zapier to streamline sales tracking and fulfillment processes. This allowed them to improvise and adapt quickly to changing circumstances, enabling them to stay afloat during a challenging time for businesses built around people gathering.