The Perk, a coffee shop in Winter Park, Colorado, had to quickly adapt its business model when the state instructed restaurants to temporarily switch to pick-up orders only. Automation played a crucial role in helping them continue serving customers during this time of transition. The co-owner, Austin Gray, used Zapier to build an online ordering process that allowed baristas to create beverages for customers without seeing them in-person. This automation enabled the coffee shop to follow new regulations and keep its employees safe while still providing great customer service. Additionally, Gray also evolved a subscription-based eCommerce business by building multiple Zaps that integrated with Shopify, Mailchimp, Google Sheets, Slack, and Proof to streamline their workflow and improve productivity.