Customers want to hear from businesses when there's valuable information to share, but every communication needs to add value. Businesses can capture more leads by adding a text chat option to their website, follow up with sales prospects to close deals, get paid on time with automated reminders, provide customer service worth talking about, and get more customer reviews. They can also send promotions to previous customers, get the word out ASAP, schedule appointments, and start by implementing one use case at a time.