WhatConverts is a platform that tracks all incoming leads for small businesses, allowing them to prioritize their most qualified leads. The app helps users identify top-performing marketing channels by tracking ROI and provides a single platform to sort, value, and qualify leads. WhatConverts also offers a Zap feature that notifies users immediately when new leads are added, making it easier to act on them promptly. By linking WhatConverts to SMS using Zapier, businesses can receive instant notifications and customize their messages to include lead information, streamlining their lead nurture efforts. This integration allows users to automate tasks and focus on what matters, with the potential to create complex workflows using thousands of apps.