Justin Blase, a marketer with no coding skills, leverages automation tools like Zapier and Airtable to build an eCommerce business that runs almost entirely on automation, resulting in over 5,000 vintage map prints sold. He uses Zapier as the backend of most his business processes, automating tasks such as product image creation, managing product data, and post-purchase shipping processes, saving him over 20 hours a week. With this automation setup, he can focus on marketing efforts like SEO and social media promotion, achieving his goal of creating a mostly-automated company.