Stripe is generally considered the better choice for businesses due to its simpler fee structure, lower costs, and more customizable checkout options. While PayPal has a more established brand and universal recognition, Stripe's ease of use, security features, and AI-powered tools make it a more attractive option for many users. However, if a business values the trust and familiarity associated with PayPal's brand, it may still be the better choice. Ultimately, the decision between Stripe and PayPal depends on a business's specific needs and priorities, including scalability, pricing, and branding.