Streak, a CRM tool built into Gmail, has implemented Zapier integrations to meet the needs of its users who rely heavily on automation in their daily work. The integration results in 20% lower churn rates and 3x higher lifetime value for accounts that use Zapier. To enhance this experience, Streak utilized Zapier's App Directory Element to showcase its Zapier integration and inspire discovery among users. This was achieved through a plug-and-play solution that allowed Streak to customize their app directory with just one line of code. Additionally, Zapier's Automatic Account Creation feature enabled seamless sign-up for new users without having to leave the app. Furthermore, Streak adopted Zapier's Partner API to build a customized end-to-end user journey, allowing users to connect their Streak pipelines to thousands of apps within the app itself. The partnership between Streak and Zapier aims to provide users with the best way to be productive through co-marketing campaigns.