Strategy and tactics are two distinct concepts that are crucial for achieving business goals. A strategy is the overall plan for how to achieve a goal, while tactics are the concrete steps taken to execute the strategy. Crafting a good strategy involves setting clear objectives, evaluating current situations, identifying resources, and considering risks. It should be practical, flexible, and adaptable, with a focus on long-term success. Tactics, on the other hand, are the day-to-day operations and short-term objectives that bring the strategy to life. They should be grounded in reality, frequently adjusted based on real-time feedback, and aligned with the overall strategy. By having both a solid strategy and effective tactics, businesses can achieve their goals more effectively and avoid common pitfalls such as shiny object syndrome, getting too caught up in details, refusing to pivot, and neglecting automation.