The text discusses the challenges of staying focused while working online and introduces various focus apps that can help individuals build discipline and block distractions. The author, who has been testing these tools for years, evaluates them against specific criteria and recommends several options, including Freedom, Cold Turkey Blocker, LeechBlock NG, RescueTime, SelfControl, Session, one sec, and PawBlock. Each app is described in detail, highlighting its features, pricing, and potential benefits or drawbacks. The author emphasizes the importance of finding an app that works best for each individual's needs and provides guidance on where to start for those new to focus apps.