Convert, a company that offers A/B testing software, was experiencing issues with managing its lead list due to the large volume of leads it received through various channels. To address this issue, they implemented a novel approach called "social qualifying" their leads by using the Zapier integration platform to connect their inbound lead generation channels to Nimble, a CRM that automatically pulls in social media data for contacts. This allowed them to filter out unqualified leads and reduce the time spent on follow-up, ultimately doubling the output of their sales team. By using Nimble's social media validation feature, Convert was able to identify potential users of its product more effectively, including CTOs of major brands who had been missed in the past due to Gmail usage. The company's experience highlights the importance of leveraging social media data to qualify leads and increase sales productivity.