Starting a podcast can be a significant commitment, but it offers several benefits, including marketing and brand awareness, credibility, lead generation, and relationship-building. However, there are also some potential downsides to consider, such as the slow burn nature of podcasting, the need for quality content, and the costs associated with production. To get started, one needs to define a clear topic, type, team, and tools, and plan out the content and promotional strategy. The key is to be realistic about the time and resources required to produce high-quality content and to have a well-thought-out marketing plan in place. Ultimately, whether or not to start a podcast depends on one's goals, target audience, and business model.