The rapid growth of eCommerce has led to a surge in social media usage, making it essential for businesses to stay ahead by managing their online presence effectively. Social media management tools like SocialPilot can help streamline this process by connecting multiple platforms and providing features such as calendar views, content curation, customer inbox management, and automation capabilities through integrations with Zapier. By leveraging these tools, small businesses can save time and focus on engaging with their followers in real-time while analyzing campaign performance to optimize their social media strategy.