We were able to grow a global brand with virtually no budget by leveraging the power of social media. We started on Instagram, where we established a captivating narrative and aesthetic that aligned with our brand's values. Through automation tools like Later, we planned our content in advance and created a consistent feed. We also engaged with influencers through email outreach, starting conversations on Reddit, and collaborating with YouTubers who shared our brand's style and values. On Pinterest, we joined high-traffic boards and used rich pins to drive traffic directly to our website. By focusing on creating value and building relationships, we were able to attract customers without spending a dime.