I streamlined my client's social media management process by creating a content flywheel that included multiple stakeholders and reducing their workload simultaneously. I gave teams the power to create and share content without having to ask for access or publishing rights, empowering them to actively share their ideas while ensuring the final posts align with internal goals and needs. By implementing automation using Asana and Zapier, I created a centralized dashboard to see all previous, upcoming, and published posts, making it easier for teams to create and post content on social media while staying on-brand. This increased engagement by 3x within one month on their social profiles, and provided a unified view of all tasks in the Asana database.