'' Social media automation can help streamline social media management tasks, saving time and increasing productivity for marketers. With Zapier's workflow automation software, users can create custom automations to automate repetitive tasks such as sharing new content across multiple platforms, resharing media across platforms, and responding to customer messages. The key is to start by automating tasks that dominate the to-do list, but not all social media posts should be automated, especially during times of tragedy or when manually posting can lead to better engagement. By using Zapier's pre-made workflows, users can create custom automations to automate various social media management tasks, freeing up time for more human-centric tasks such as customer interactions.