Starting a new business can be daunting, especially when it comes to finding first customers. While digital advertising platforms like Facebook and Google Ads have powerful targeting abilities and huge audiences, they may not be the best approach for all businesses. Small-scale marketing is often personal and more engaging, allowing businesses to build a connection with their audience. By starting small and being hands-on, entrepreneurs can find success at farmers' markets, local meetups, and through micro-influencer partnerships. As the business grows, it's essential to turn early customers into brand ambassadors by implementing referral programs and engaging them in product decisions. Email marketing is also a cost-effective way to communicate with customers regularly and build a passionate base of supporters. By embracing small-scale marketing, businesses can gain not only customers but also ardent supporters who will help drive growth and success.