Facebook pages can benefit from sharing customer recommendations and responding to negative reviews, but manually notifying sales reps can be time-consuming. Zapier offers a solution by creating automated workflows called Zaps that notify teams in Slack whenever a new recommendation is received on a Facebook page. Users can either start quickly with pre-made templates or create their own custom Zaps from scratch, setting up triggers and actions to customize the workflow, such as filtering specific ratings or adding additional data. With Zapier's workflow automation software, users can build and automate anything they can imagine by combining user interfaces, data tables, and logic with thousands of apps.