A basic editorial calendar is a simple layout that allows teams to track content publish dates and promotions, using a virtual or physical calendar as its core tool. This approach is suitable for companies with small content teams or those that only publish occasionally. To build such a calendar, one needs to define the publishing schedule, set up recurring events, add individual posts, and customize reminders. The simplicity of this layout can be enhanced by integrating it with other apps through Zapier, adding functionality like assignments, checklists, stages, or reminders. This type of calendar is ideal for teams that need a straightforward way to manage their content publication process without overly complex tools.