Shweta Dawar, a digital marketing strategist, found herself with two master's degrees but no jobs in 2016. She landed a job and started freelancing, but realized she needed systems to avoid burnout. Joining online communities of entrepreneurs helped her build a business from scratch. Shweta focused on lead-generating activities, created a valuable guide on Facebook ads, and built an email list. To automate client onboarding, she used Zapier to integrate various tools such as JotForm, Acuity Scheduling, Gmail, Trello, ConvertKit, HelloSign, and Google Drive. By implementing these automations, Shweta was able to focus on income-generating activities, avoid burnout, and grow her business.