Shopify provides an eCommerce platform for building online stores with essential features, but marketing strategies can be customized and tailored to individual businesses, allowing them to experiment with unique approaches. Four key marketing strategies to consider include automating social media posts like Pinterest, automating Shopify tasks such as posting new products to channels, encouraging customers to post content about the brand, and offering loyalty programs that reward repeat customers. By leveraging these strategies, businesses can save time, increase engagement, and build a loyal customer base, ultimately driving growth and success for their online store.